It's not easy to focus on 'why' rather than 'what'.
But organisations that understand their purpose connect better with customers, differentiate from competitors, and build winning brands.
I'm Ciaran, and I specialise in helping companies do exactly that.
Whether you're defining your purpose, driving it through your marketing and communications operation, or simply checking if your strategy is working, I can help you.
Drop me a line, and together with my network we can unlock the power of your purpose.
What starts with purpose ends with value. My network and I can help you define, embed and activate your purpose.
We can lead or support across the full mix of brand, marketing and communications functions.
From embryonic to established, the best brands are those that understand their own DNA.
I can help you develop and define both your purpose and your brand. Your strategy will follow naturally if you get this keystone right. And your team will be forever focussed.
With purpose defined, it's time to go to market. But where to start?
From knowing your tribe to proposition development, it's critical to think before you act. With the right strategy and resources in place you'll see clearly how to push your brand - and your 'why' - through every facet of your business.
From theory to practice, this is where we test, learn, refine, and test again.
Creative assets are the tail, not the dog. I can help you ensure consistency, coherence, and cut-through to smash your objectives through any - and preferably all - communications disciplines and channels.
E-mail: ciaran@brandpurposenetwork.com
Telephone: 07802 802027
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